Background
LQ Innovations
partnered with a technology firm to accelerate pipeline growth and deliver high-quality MQLs and SQLs across diverse APAC markets including Singapore, India, Australia, and Japan.
Challenge
The company struggled to connect with IT decision-makers critical for selling their cloud infrastructure and cybersecurity solutions. Their existing outreach lacked both reach and conversion power.
Strategy and Solution
LQ Innovations designed a targeted APAC-centric strategy that included:
- Persona-focused content sharing aimed at engaging CIOs, IT Heads, and Security Heads in APAC.
- Real-time intent-based outreach, targeting prospects showing clear signs of interest.
- Appointment generation with sales-ready prospects based on qualification and fit.
- Lead scoring mechanism to classify contacts as MQLs or SQLs based on firmographics, online behavior, and BANT criteria.
- Localized email sequences addressing the specific pain points of APAC businesses.
- Data enrichment and GDPR-compliant cleansing to ensure target lists were accurate and relevant.
Capturing and scoring leads early in the funnel allowed us to engage the right prospects at the right time.
Results
-43% increase in MQL-to-SQL conversion between January and April 2025.
-10% growth in high-intent appointment generation within the first quarter.
-Improved connect and engagement rates across Tier-1 and Tier-2 accounts.
-Expanded pipeline visibility and reach across multiple APAC countries.
