Background
LQ Innovations
partnered with an early-stage B2B SaaS startup aiming to establish its presence in the North American market. The client was looking to quickly build a predictable pipeline while working with limited brand visibility and no internal sales infrastructure, the company was struggling to generate quality leads and secure discovery meetings with relevant decision-makers.
Challenge
The client lacked an in-house sales development team and had no prior experience with outbound sales. Their primary goal was to identify and engage decision-makers in mid-size and enterprise companies who would benefit from their workflow automation platform.
Strategy and Solution
LQ Innovations developed a fully managed lead and demand generation program. Our team:
- Built targeted outreach lists focused on Directors, VPs, and C-level stakeholders
- Launched multi-touch outreach campaigns via email and LinkedIn
- Scoring and qualifying MQLs and SQLs based on firmographics, engagement, and BANT criteria (based on engagement, need, and decision authority)
- Rolled out Appointment setting campaigns focused on VP/CXO/Directors/Managers.
- Scheduled meetings directly into the client’s calendar, allowing their team to focus on closing
Results
-Generated 35+ top-of-funnel MQLs within the first 3 weeks
-18 SQLs booked over 70 days through cold outreach and retargeting
-4 high-intent opportunities moved to proposal stage
-Reduced sales cycle time by 25% through warm handovers
