Background
LQ Innovations
partnered with a Software company to improve lead quality and accelerate appointment-setting processes across the EMEA region. The focus was on enhancing outreach precision and lead engagement to boost sales productivity.
Challenge
The client faced difficulties connecting with prospects across various EMEA countries due to language differences and inconsistent response rates. These barriers created gaps in communication and slowed down lead progression.
Strategy & Solution
To address these challenges, LQ Innovations executed a tailored approach:
- Developed local market strategies with culturally relevant messaging
- Leveraged intent data and content behavior to identify potential buyers early in the journey
- Used real-time intent signals and behavioral scoring to categorize MQLs and SQLs effectively
- Executed region-specific email and phone campaigns in native languages to increase connect rates.
- Focused on appointment setting with decision-makers to speed up the sales process
Results
- Achieved a 32% increase in qualified leads between August and December 2024
- Significantly improved connect rates and reduced drop-offs in first-call interactions
- Delivered a stronger, more consistent pipeline of sales-ready SQLs
