Background
LQ Innovations has been instrumental in empowering marketing and advertising agencies, especially startups and mid-sized firms, to scale their client offerings and internal capacity without the cost of hiring or expanding in-house teams. These agencies were struggling to scale outbound efforts due to bandwidth limitations. They wanted to offer lead generation as a value-added service to their clients but lacked internal resources to do so consistently or at scale.
Challenge
Many agencies faced challenges in fulfilling client campaigns at scale while also trying to build their own sales pipeline. Internal bandwidth and resource limitations often led to missed opportunities and delivery delays.
- Lack of dedicated outbound infrastructure
- Limited SDR/BDR headcount
- Inconsistent pipeline across client projects
- Need for white-label delivery to maintain brand control
Strategy & Solution
LQ Innovations partnered with these agencies as a white-labeled demand generation engine or an external growth partner, helping them extend capabilities while keeping operations lean.
Key Approaches:
- Content Syndication for MQL generation tailored to the client industry and intent signals
- Appointment Setting for sales-ready SQLs with C-level decision-makers
- Custom Campaigns under agency branding
- Multichannel Outreach: Emails, LinkedIn, and calling executed under the client’s voice
- Real-time Reporting Dashboards provided to the agency for transparency
We ensured only high-quality, sales-ready leads were passed on, thanks to our 3-step RPA + Human QC process, which delivers:
Human-verified, ICP-aligned leads
95.2%–97.7% lead acceptance rate
Guaranteed compliance with key qualification parameters
Results
- Reduced campaign fulfillment time by 30–40%
- Increased agency revenue through upsell opportunities and new client acquisition
- 5x increase in monthly qualified appointments booked across agency clients
- Helped one agency close 3 new retainers within 60 days by bundling LQ services
- Scaled client delivery by 200% without increasing internal headcount
Why It Worked
- True white-label approach with brand-safe communication
- Deep understanding of B2B buyer personas
- Fast implementation cycle (2–3 weeks)
- Agency partners retained full client ownership
Conclusion
Whether acting as a white-labeled extension or a standalone growth partner, LQ Innovations enables marketing and advertising agencies to scale efficiently and confidently, delivering tangible results and peace of mind. Whether it’s a campaign boost or ongoing client delivery, we continue to be a trusted growth partner behind the scenes.
